I would say that most parents with newborn should have, and those who are looking for formula brands to use for their babies. When I had my oldest, they have a different kind of formulas, and I can't even remember if the stores have this kind those days. Yes, they change their look but the product is the same, and the formula is still offering complete nutritional value for baby's health and development. The same DHA & ARA to help support brain and eye development and meet all FDA (we all know how I feel about them) guidelines.
New packaging does not make me buy anything, unless I know it is good for my children. However, with Parent's Choice, they made it easy-to-read product along with age and benefits. Cleaner look than before I may add. Walmart is selling this for the same price of $11.88 just like before. And for those of you (like me) don't have time to shop in the store, you can buy this product online at Walmart.com...and hear this..."with free shipping." This is real saving for those you are in the budget and only have one vehicle and cannot go out while their spouse is at work. More importantly this product is made by PBM Products, and from what I research, is made in USA. Please correct me if I am wrong, anyone.